Abercrombie and Fitch Logo PNG
Abercrombie & Fitch is a lifestyle fashion brand, which was established in 1892 in the United States. Today the company has its boutiques in more than one thousand locations worldwide and is one of the most famous casual wear brands across the globe.
Meaning and history
Abercrombie & Fitch was founded in 1892 by David T. Abercrombie and Ezra Fitch. The company initially started as an elite outfitter for adventurers and explorers, providing high-quality camping, hunting, and fishing gear. Abercrombie & Fitch quickly gained a reputation for its durable and reliable products, attracting a loyal customer base among outdoor enthusiasts and sportsmen.
Throughout the 20th century, Abercrombie & Fitch expanded its offerings to include a wider range of clothing and accessories, transitioning from a specialized outfitter to a broader lifestyle brand. One of the company’s significant achievements was its expansion into the retail market, opening stores across the United States and internationally. Abercrombie & Fitch became particularly popular among young adults and teenagers, known for its casual yet stylish clothing lines.
Today, Abercrombie & Fitch is a globally recognized brand with a strong presence in the fashion industry. The company operates numerous retail stores worldwide and has a significant online presence. Abercrombie & Fitch continues to focus on providing high-quality, trendy clothing and accessories, catering to a diverse customer base.
What is the symbol of the Abercrombie &Fitch company?
The symbol of Abercrombie & Fitch is a Moose. Although the animal was dropped from the official logo of the brand in the middle of the 2010s, it has still stayed its mascot and the first graphical emblem to be associated with. The moose is a symbol of power and confidence, plus it is a forest animal, and the brand started its path by producing hunting and camping apparel.
1892 – Today
The logo of the famous fashion label is instantly recognizable across the globe. Composed of an elegant wordmark and a remarkable emblem, it looks strong and confident, just like the moose, the mascot of the brand.
As for the color palette of the iconic logo, it varies from monochrome to gray on the white, blue and forestal green, which adds elegance and more meaning to the whole logo.
The most commonly used is the black and white combination, as it makes every tag look good on the colorful clothes of the label. It also makes visual identity timeless and powerful.
Symbol
What animal can be seen on the Abercrombie and Fitch symbol and why was it chosen? The horns leave no doubt that it is a moose. It was used as a symbol of grace, confidence, pride, and strength. Also, the moose is a forest animal, which can be important, taking into consideration that the company was known for its excursion goods, including shotguns and tents.
Font
The logotype of the famous brand is written in a traditional and sophisticated serif typeface, which is very similar to Garamond Pro SemiBold, an iconic old-style serif font, designed by Claude Garamond.
The use of such typeface looks stylish and contemporary with the brand’s emblem and its wide assortment of casual clothing and accessories for young people across the globe.
