Blauer Logo PNG
The fashion brand Blauer was founded in Boston, USA, in 1936. Its original aim was to manufacture technical clothing for armed forces, primarily the police and the navy. Today, the range offers uniform-inspired apparel for men and women. The range also includes helmets and fragrances.
Meaning and history
Blauer, founded in 1936 by Louis Blauer, is an American clothing company specializing in high-quality outerwear and uniforms for law enforcement, military, and public safety professionals. Initially starting with gloves and sportswear, Blauer expanded to include durable and functional clothing designed for demanding professional needs.
The company is renowned for its innovation in fabric technology and design, developing advanced materials and construction techniques to ensure superior protection, comfort, and durability. Blauer’s products, such as jackets, pants, and shirts, feature moisture-wicking fabrics, reinforced stitching, and ergonomic cuts, earning the trust of law enforcement and military organizations worldwide.
Today, Blauer operates under the ownership of Fechheimer Brothers Company and continues to be a leading provider of professional outerwear and uniforms. The brand’s commitment to quality and craftsmanship has solidified its position as a trusted name in the industry, with its products widely used by law enforcement, firefighters, emergency medical services, and other public safety professionals.
???? – Today
The design team that worked on the Blauer logo used the same approach as the authors of the Under Armour logo. They developed two different logotypes, which can be used depending on the visual context.
The wordmark features a rather friendly type made up of plump letters. There are quite a few angles, though. The most recognizable element is probably the dot coming after the “R.” Below the word “Blauer,” there is the lettering “USA” in red.
Emblem
The shield logo is much more complex and detailed than the Under Armour emblem. In the middle, there is the Flag of the US. It is placed inside a small shield, which, in its turn, is placed inside a larger shield. The space between the two shields is occupied by the wordmark logo and the lettering “Uncompromising Performance.”
