Centro Logo PNG
Centro Department Store, was established in Indonesia in 2003. The company has gone through at least four modifications over its history, it has always featured an eye-catching shade of red making the design easier to spot.
Meaning and history
2003 – 2011
One of the earlier logos featured the word “Centro” in white over the red background. The most distinctive part of the emblem was probably the spiral design made up of splashes. The light and vivid green created an unusual contrast with the red background.
In the primary logo, the splashes were grouped around the initial of the word “Centro.” There was also a secondary version, where an additional “c” was featured to the left of the writing “Centro.” In this version, the standalone “c” was the center of the splashes.
2011 – 2016
The red background disappeared. The spiral was colored red, while the number of its elements was reduced (there were now four splashes instead of the original six). The type grew bolder; the letters became larges, which resulted in a better-legible logo.
2016 – Today
Font and Color
The heavy lowercase lettering from the primary Centro badge is set in a modern geometric sans-serif typeface with the extended contours of the characters and straight cuts of the lines. The closest fonts to the one, used in this insignia, are, probably, Neue Helvetica Pro 83 Extended Heavy, or Sequel 100 Wide 75, with the letter “O” modified.
As for the color palette of the Centro visual identity, it is based on a dark shade of gray, which looks very sleek and evokes a sense of stability, confidence and professionalism, showing the best sides of the company and the fundamentalist of its approach to business. The logo can also be seen in yellow, which is a color of energy and motion.
