Booking.Com Logo PNG
Booking.com is an online hotel booking service, which was created in 1996 and today is the world’s most popular hospitality reservation service. Both the website and the application are available in more than 40 languages and has a wide catalog of listings (approximately 28 million).
Meaning and history
Booking.com was founded by Geert-Jan Bruinsma in 1996. Initially starting as a small Dutch startup, it has grown into one of the largest online travel agencies in the world. Key achievements include the launch of its first website in 1996, expanding globally in 2006, and becoming part of the Booking Holdings Inc. in 2005. The company pioneered many innovations in the travel industry, such as no-reservation-fee policy, offering accommodations in over 220 countries and regions, and providing services in 43 languages.
Today, Booking.com maintains its position as a leading platform for booking travel accommodations, flights, car rentals, and attractions. It boasts over 28 million reported listings, including homes, apartments, and hotels. The company continues to leverage technology, including AI and machine learning, for personalized travel experiences, securing its place at the forefront of the travel industry.
1996 — 2000s
The earliest Booking logo included the full address of the website. It was set in a clear sans serif type, where all the letters were capitalized. There was nothing unique about the wordmark (even the color was just black), but still, it was perfectly legible.
2000s — 2005
Only the name of the brand, “Bookings,” was left, while the dot and “nl” disappeared. This meant that the brand was already familiar to the majority of the customers, so there was no need to include the whole address. The type was the same.
2005 — 2006
The glyphs grew wider, which made them look heavier. The “N” looked especially wide.
2006 — 2012
The designers decided to drop the “heavy” tendency. Instead, they opted for a lighter type. The top and lower parts of the “B” were slightly rounded. Also, the dot and the lettering “com” were added, to help the customers find the right website. This was necessary as the company changed its name (the final “s” was dropped).
Another important innovation was that the blue palette was introduced.
2012 — Today
The dark and light blue colors of the Booking.Com logo are a representation of the professional and reliable company, which values its customers’ comfort and safety and provides the best possible reservation services.
For its mobile app icon, the brand uses only white “Booking” lettering placed on deep blue background. Its minimalism and simplicity do not make the brand’s logo less recognizable, on the contrary, it elevates the logo and makes it timeless.
