Clash of Clans is the name of a mobile online game, which was released in 2012 and has its versions available for both Android and iOS platforms. The strategy is considered to be one of the most popular fantasy mobile games in the world and has high ratings.
Meaning and history
It would not be an exaggeration to say that Clash of Clans is one of the most downloaded games on Android devices, because it is confirmed by statistics and numerous ratings. What is it about this “another” game that makes millions of people around the world play it?
So, Clash of Clans was created by Supercell Studio and released on August 2, 2012, on iOS and September 30, 2013 on Android. At that time, the company was barely two years old. Supercell was founded in 2010, and a year later Accel Partners and Gameforge founder Klaas Kersting invested $12 million in Supercell. And after the release of Clash of Clans, Japanese company SoftBank bought 51% of Supercell shares for $1.53 billion.
But, let’s get back to the game itself. Clash of Clans is a free strategy, which at first glance seems very simple. The player creates and develops his settlement, attacks enemies, builds defense, and does everything possible to make his clan the strongest in the game. The game can be played against real players or artificial intelligence.
Despite its apparent simplicity, the game has a lot of nuances and hidden mechanics, which makes it not just addictive, but practically addictive. The popularity of Clash of Clans is so high that the game constantly has dozens, or even hundreds, of imitators. It is not without reason that Clash of Clans has repeatedly topped the tops of the most profitable applications in various countries of the world.
2012 – Today
Clash of Clans is one of those games coming which value their legacy and prefer their visual identity to stay recognizable and solid. The logo was designed for the game in 2012 and has never been changed since then. It is fresh and delightful, though brilliantly represents the purpose and plot of the online fantasy game, and what the player can expect from it.
The Clash of clans logo is composed of stylized bold lettering in two levels placed on the left from a delicate yet confident and solid emblem in a calm color palette. The lettering is set in all capitals of a custom sans-serif with voluminous letter shapes and gradient colors in gold and beige palette.
The bold shapes and thin outline of the wordmark look elegant and playful at the same time, and the slightly jumping letters only elevate their feelings. The “Of” part of the game’s name is smaller than others and placed on the left from the main lettering.
The main thing about the Clash of Clans visual identity is its color palette, which is tender and elegant, though also represent the “historical” direction of the game and shows which kind of gaming experience the player will get after downloading the application.
As for the mobile app icon of the game, it looks funny and works just great in a contrast with the classy official logo. The red square with rounded angles has a caricature portrait of a man in a gold headpiece. The man bares his teeth in a scary smile and looks insane, having saliva flowing out of the mouth. This Ivón can not be confused with anything else and makes the game stand out in the list of its competitors.
Emblem
The emblem of Clash of Clans in a classy manner legacy crest with a wooden texture, which is vertically divided into two parts — light beige and red. The crest has a thick yet sophisticated golden framing, which makes the wooden pattern look finer and less rusty. Two arrows with red arrowheads are stuck in the crest, representing the aim and essence of the game.