BMS Logo (Bristol Myers Squibb Logo) PNG
The American Bristol-Myers Squibb (BMS) company focuses on developing cutting-edge medications for severe illnesses such as hepatitis, cardiovascular disorders, HIV/AIDS, and cancers of all kinds. It also has analgesics, antibiotics, and other medications in its catalog. Its success is a result of a perfect combination and use of resources and expertise. It is giving top priority to expediting the creation of new medications. The accomplishments of Bristol Myers Squibb in this field of research and development are regarded as some of the best in the business.
Meaning and History
The company has been in operation since 1989 when Bristol-Myers (est. 1858) joined Squibb, which debuted about 30 years after Bristol-Myers. Since then, the company has greatly expanded through various strategies, including acquisitions. One of the most recent was in 2019 when Bristol-Myers Squibb (BMS) and Celgene (est. 1986) announced a merger agreement. This allowed it to further rise to prominence in the industry globally, particularly in the creation and manufacturing of cutting-edge medications for the cardiovascular, inflammatory, and cancerous conditions. In 2024 it also opened a new life sciences center in India, its largest center operating outside the US. The company also plans to expand to other countries, including Ireland.
What is Bristol-Myers Squibb?
Bristol-Myers Squibb is among the biggest pharmaceutical corporations. It specializes in developing and producing drugs to cure diseases like cancer, endocrine disorders, and infectious diseases. Among its well-known drugs are the cancer fighting drugs Nivolumab and Ipilimumab.
1989 – 2020
The key element of the logo is the name of the company. The inscription has a traditional design with moderate contrast between thick and thin strokes, providing a timeless and sophisticated appearance. It is accompanied by a geometric emblem to the left. The latter is formed from multiple triangles and has a hexagon shape. Each small triangle represents the different components that make up the company. They can also represent its various strengths and competitive advantages. Moreover, this figure somewhat resembles a chemical symbol, which is an integral part of every medication.
2020 – Today
The updated design is minimalistic and quite distinctive. The company used a simple, sans-serif font to print its name, which showed that the company is transparent and can be trusted. The name is now accompanied by a bold, fuchsia-colored abstract drawing of a hand. It is meant to stand for company’s commitment to support and care for the health and well-being of individuals in a unique, individual manner.
Font and Color
The original logo uses a classic serif font with elegant, well-defined strokes and moderate contrast. The font resembles the Brighton SB Medium font. In 2020, it changed the font to a modern, clean sans-serif option. This font features clean, geometric lines and uniform and well-balanced characters, offering excellent readability. The Helsinki Light font is one of the fonts that resembles the font used in the logo.
The color palette was originally monochrome and featured a solid blue color with a white background. This color is often associated with trust and reliability, which are very important characteristics for a pharma company. Recently, it switched to a fuchsia pink combined with a dark gray color. The fuchsia pink allowed the brand to stand out and showcase its confidence as well as a unique approach to curing terrible diseases. Meanwhile, the gray gave it a professional, classic element.
